Marketing and it's function
The success of every business depends upon the efficiency of the marketing. “Marketing is the performance of the business activities that direct the flow of goods and services from producer to consumer.”
Marketing functions:
Following are the marketing functions
1. Merchandising functions
a. Buying
b. Assembling
c. Standardizing and Grading
d. Storing
e. Transportation
f. Marketing Research
2. General Business Functions:
a. Financing
b. Risk Taking
3. Sales Functions:
a. Pricing
b. Selling
Marketing Mix:
Marketing mix is a sales promotion program in order to meet the customer’s needs. It is a mixture of four Ps that is product, price, promotion, and place (physical Distribution).
1. Product
2. Price
3. Promotion
4. Place